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This article is going to highlight why your business needs a mobile app. You will also get to know getting an app for the business is not the same thing as making your business website mobile-friendly.

Is your business mobile yet?

Do you have an app for your business?

If your answer is no, these are the benefits you are missing out.

• A potent market

Noticeably, mobile apps are trending these days in the market. People are spending more time using their smartphones, tablets etc. rather than any laptop or desktop.

According to various market-based research, almost 80% of the time people use different mobile apps whenever they use mobile phones.

So, investing in mobile app development seems to be an attractive idea to most of the business owners these days.

• Increased business visibility and accessibility

Well, a business that is mobile, i.e. a business that has a dedicated app for the customer base, can easily reach a broader audience. Also, businesses can stay at customers' fingertips all the time.

Even if it is not within the business hours, with a mobile app, you can stay connected to the potential customers and can convert them into buyers.

• Brand establishment 

To sustain gracefully in today's competitive market, branding is crucial for businesses. Be it a small company or startup, or a large enterprise, brand establishment helps businesses to reach a wider customer base.

Now, developing an app for your business is definitely one of the trickiest ways to reinforce your brand. How?

Well, the better your business app is, more people will like it, will talk about it, will be curious about to use it, and will get it on their phone.

Also, mobility will let customers stay connected to your business at a convenient time.

So, you can understand that mobile apps are the gateway to

• Get connected with "on-the-go" customers
• Build a database of potential and prospective customers
• Establish a direct marketing channel
• Boost online business sales and so on.

When all your competitors are working on this mobile market, why not give your business a competitive edge!

So, these were some points from your business perspective.

Now, let's think a bit from the customers' perspective.

With a mobile app, your customers can

• have easy access to the inventory
• get instant notifications on offers, events etc.
• easily contact you for any assistance and any help
• enjoy the seamless and fast shopping experience, appointment scheduling etc.

Well, most importantly, mobile apps will help to build customer loyalty.

Now, you may think that you already have a mobile website for your business, so, what is the point of building an app again?

Well, obviously, mobile websites have their own benefits and definitely, your business can get success through it. However, the main point is to focus on how an app can offer greater value to your business.

Here is a list of reasons why mobile apps are a better choice than mobile websites.

• For a better personalised experience, mobile apps are a better solution
• To enhance the user experience, mobile apps can utilise the native features available in the mobile device
• Mobile apps let people work even in the offline mode with the basic functionalities

Thus, making a business app has a lot to offer you.

Do you already have an app idea? Or struggling to decide what features should be a part of your app?

Reach any trusted app development company and talk directly to the app developers and experts for consultation. They will guide you on everything starting from app planning to development, app launch to support and maintenance.

Alex Forsyth is an expert app developer, who is presently working with Envertis, one of the best app development companies in Australia and leading a team of the most skilled mobile app developers in Sydney. Be it app conceptualisation, strategy planning, development, launching, maintenance, or support - Envertis can be your one-stop solution.