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This article is going to highlight a few important facts that are important to know before mobile app development. Read on to make sure you make the right mobile app for your business.

Well, mobile optimisation for industry-specific businesses is no more a new concept. From the past few years, most businesses are trying to do it successfully. While some have achieved to retarget their customers via mobile apps, some are still struggling to boost the rate of mobile conversion.

Ipsos is a global market research firm that has recently conducted a survey on mobile app users to understand the market trend. These facts will be really helpful for you if you are thinking of getting started with mobile app development for your business. 

These facts will be helpful for you if you are confused about the target market or not sure what type of apps are at present in huge demand.

Here’s a quick sneak peek to the stats.

<Some Useful Facts on Mobile Apps>

• 66% of all smartphone users use gaming, sports, news, or other entertainment apps
• 81% of app users agree that they are the main shopper in their household
• 49% of app users are female and the rest 51% of the app users are male
• 80% of all gaming app users use gaming apps at least once a day
• 52% of gaming app users are women
• Apps drive frequent ‘snacking’ behaviour with some app users coming back to their favourite app 2 to 3X a day
• On average, less than one hour a day is spent on gaming, sports, entertainment, and news apps collectively 

Fact 1: Entertaining apps are more popular

The survey report by Ipsos clearly reflects that users prefer to use entertaining apps more than any other mobile application. According to the report, 66% of all smartphone users use gaming, sports, news, or other entertainment apps. 

While developing mobile apps, keeping this fact in your mind will be beneficial for your business.

Fact 2: Reach household shoppers with your mobile app

If you are an eCommerce business owner and still do not have a dedicated business app, get it ASAP! The market analysis report by Ipsos indicated that shoppers these days prefer to shop through their smartphones more than their desktops.  Almost 81% of app users agree that they are the main shopper in their household.

Hence, target your customers through an intuitive eCommerce app that has impressive navigation for a quick online shopping experience. 

Fact 3: Mobile apps are equally popular among both women and men

As per the market research report, 49% of app users are female and the rest 51% of the app users are male. This stat clearly shows mobile apps are almost equally popular among both women and men. 

So, while developing a mobile app, keep the target audience in mind, understand who uses the app regularly. 

Fact 4: gaming apps are probably the most popular

Well, this stat may blow your mind! Why? Because gamers are not who you think they are. The report published by Ipsos depicted that 52% of gaming app users are women. Another interesting stat is that 80% of all gaming app users use gaming apps at least once a day. 

So, if you are thinking of developing a gaming application, do not just focus on male users! 

Fact 5: Throughout the day, mobile apps keep users coming back

According to Ipsos’s market analysis report,

• Apps drive frequent ‘snacking’ behaviour with some app users coming back to their favourite app 2 to 3X a day
• On average, less than one hour a day is spent on gaming, sports, entertainment, and news apps collectively

Once the app is developed, you need to work on bringing traffic to your mobile application. Throughout the day, make the app users come on your app repeatedly so that there are more chances of turning the regular users into potential customers.

Candy Crush game application is a perfect instance of such snacking behaviour. This game sends a push notification to users when life is refilled. This is just perfect for making users want to come back and play the game again.

Wrapping Up

All the aforementioned facts depict people’s consumer behaviour, when and how people like to use apps, what people’s preferences are etc. Hopefully, these facts will be beneficial for your mobile app development.

Alex Forsyth is an experienced mobile app developer, who is presently working with Envertis, a leading company for Android and iPhone app development in Sydney. Starting from app conceptualisation to app development to support and maintenance - get everything from the team of best Australian app developers.